This workshop teaches marketers to use AI for keyword research, content planning, and basic SEO, without relying on low quality, generic content.
Key Outcomes
• Plan topics around real user intent
• Build SEO friendly content structures
• Draft publish ready pages with AI
• Optimize pages for traffic and CTR
• Maintain human led, brand aligned strategy
What will you learn?
This module shows you how to combine basic SEO logic with AI tools to understand what people are searching for and how to match your content to real intent.
- Clarifying who your audience is and what they care about
- Generating keyword ideas and topic clusters with AI prompts
- Grouping terms into intent?based buckets (informational vs commercial)
- Checking search?volume and relevance without over?relying on tools
- Practical exercise: map 3–5 topics for a real page or service
After this module, you’ll be able to plan content around questions that actually matter to your audience and search platforms.
Here you’ll learn how to use AI to structure pages and articles so they’re clear for users and friendly for search engines, without losing your brand voice.
- Building a simple content outline from a keyword or topic
- Writing SEO?friendly headings and sub?sections that read naturally
- Using AI to draft introductions, explanations, and CTAs
- Keeping your own tone and rewriting AI?generated sections
- Basic on?page checks: headings, internal links, and content length
Now that you know how to plan and structure AI?assisted content, you’re ready to connect it to performance and iteration.
The final module focuses on how to see what’s working, fix weak pages, and design a light but repeatable SEO?plus?AI workflow.
- Using AI to interpret simple reports and highlight issues
- Prioritising pages to optimise next (thin content, low traffic, weak CTR)
- Iterating on one page: rewriting sections, improving focus, and adding value
- Setting up a simple weekly checklist for content and SEO
- Recognising when to stop using AI and start using your own judgement
By completing this module, you’ll leave with a practical, beginner?friendly system for using AI in digital marketing and SEO that you can refine as you gain more experience.